Alin Grigoras
Chief Marketing Officer
Octorate and OctoTable
Kiki’s Nail House
About Cristina and Kiki's Nail House
Cristina is a passionate nail artist and entrepreneur who founded Kiki’s Nail House to provide high-quality nail services including nail reconstruction, manicures, and pedicures. With her expertise in the beauty industry and dedication to customer satisfaction, Cristina wanted to establish a strong digital presence that would reflect her salon’s commitment to quality treatments and personalized customer experiences.
The Challenge
Kiki’s Nail House operated as a traditional beauty salon without any online presence. Cristina needed a complete digital identity that could showcase her nail artistry skills while making it easy for local customers to discover her services and book appointments. The main challenge was creating a website that would compete with established salons while highlighting the personalized, high-quality experience that sets Kiki’s Nail House apart.
What I Did
I created Kiki’s Nail House’s complete digital presence from scratch, developing a modern and elegant website design that reflects the salon’s sophisticated approach to nail care. The design emphasizes the artistry and attention to detail that defines the brand, using harmonious colors and clear layouts that showcase the quality of services offered.
I developed comprehensive SEO optimization targeting local beauty searches with keywords like “ricostruzione unghie,” “manicure semipermanente,” and “pedicure spa.” This strategic approach helps local customers find Kiki’s Nail House when searching for professional nail services in their area.
The website features detailed service descriptions with high-impact images that showcase the quality of treatments available. I also integrated an intuitive booking system that allows customers to schedule appointments easily, reducing phone calls and making the booking process more convenient for both clients and salon staff.
The Results
The new website positions Kiki’s Nail House as a premium nail salon that combines professional expertise with personalized customer care. The elegant design and clear service presentations help potential customers understand the quality and range of treatments available.
The integrated booking system has simplified appointment scheduling, allowing customers to book services at their convenience while helping Cristina manage her schedule more efficiently. The website clearly explains each service offered, from basic manicures to specialized nail reconstruction treatments.
The local SEO optimization ensures Kiki’s Nail House appears prominently when people search for nail services in the area. The mobile-optimized design works perfectly on smartphones, which is crucial since many beauty service searches happen on mobile devices.
Key Features: Elegant service showcase, integrated booking system, local SEO optimization, mobile-responsive design, detailed treatment descriptions, professional photography integration
Project Description
Cristina P.
January - February 2025
Complete website creation, branding, and SEO optimization