Alin Grigoras
SEO EXPERT • GROWTH MARKETING • ROME, ITALY
I moved to Rome over a decade ago with no connections and zero Italian. I started in hospitality, running the entire digital presence for a luxury hotel in the historic center. From there I rebuilt the brand, launched an SEO travel blog, and rewrote how the property acquired guests online. I took the Booking.com score from 8.7 to 9.4, grew organic traffic by +180%, and pushed direct bookings up +90%. All of it was self-taught, all of it was hands-on, and none of it was outsourced.
Today I am the Chief Marketing Officer of three independent companies inside the Dylog Buffetti Group. Octorate is an all-in-one hospitality SaaS used by hotels and short-term rentals worldwide. Octotable is a restaurant reservation and table-management platform. OK Home is a smart-hospitality platform for self check-in, guest identification, and energy efficiency. Each company has its own product, market, and audience, and each runs its own marketing engine that I lead end to end.
I taught myself to code at 42 Roma Luiss, studied AI and prompt engineering at Luiss Business School, and built a workflow stack that mixes traditional SEO with Python, n8n automations, ChatGPT and Claude pipelines, and custom AI agents. I read, write, and audit my own code. I speak Romanian, English, Italian, and Spanish, and I run multilingual campaigns across all four every week.
These are the things I do every day. Not buzzwords on a slide deck.
I build organic search visibility from zero across multiple languages and countries. On-page optimization, technical audits, content strategy, hreflang setups, structured data, Core Web Vitals, and full international search architecture. My current SEO operations cover ten languages and dozens of country markets at the same time.
Google Ads, Meta Ads, and LinkedIn Ads. Search, Performance Max, Display, and remarketing. I plan, launch, and optimize international budgets, set up server-side and enhanced conversion tracking, and tie every euro spent back to a confirmed conversion. No vanity clicks, no stopping at impressions.
Getting brands cited by ChatGPT, Perplexity, Gemini, and Copilot. The search game changed in the last two years and most companies are still optimizing for the old one. I run dedicated GEO and AIO strategies covering entity definition, structured data, knowledge-graph alignment, and content built specifically to be retrieved and cited by large language models.
Lead funnels, conversion rate optimization, landing-page experiments, and lifecycle automation. I build n8n workflows, Zapier flows, AI agents, and custom Python scripts to remove the repetitive work humans should never repeat. The marketing stack scales because the engine underneath it is engineered, not stitched together by hand.
GA4, Tag Manager, Looker Studio, Semrush, Screaming Frog, Ahrefs, and Search Console. I turn messy multi-source data into clean operational dashboards that show what is actually moving and what is noise. Reports that drive decisions, not slides that decorate them.
HTML, CSS, JavaScript, Python, C, WordPress, and WooCommerce. I code my own landing pages, build my own internal tools, design my own funnels, and fix my own bugs. Marketing only goes as fast as its weakest dependency, and I refuse to be blocked waiting for someone else to ship.
Full ownership of marketing for three independent SaaS companies inside the Dylog Buffetti Group. I lead multilingual SEO strategy and execution, international paid acquisition across Google, Meta, and LinkedIn, AI search visibility, CRO, and end-to-end marketing automation. I built the marketing infrastructure from the ground up, including websites, analytics, attribution, content operations, and the full reporting layer.
Led the full digital transformation of a luxury boutique hotel in central Rome. I redesigned the brand, rebuilt the website, launched an SEO travel blog covering Rome, and managed the OTA strategy. The Booking.com score moved from 8.7 to 9.4 and stayed there for over three years, organic traffic grew by +180%, direct bookings increased by +90%, and OTA commission costs dropped by around 35% as direct conversions took over.
Peer-to-peer programming with no teachers and no classes. C, algorithms, system administration, and shell scripting. Pure project-based problem solving.
Applied artificial intelligence for business operations. Prompt design, large language models, AI agents, and workflow automation.
Semrush Intensive SEO Certification, Semrush Backlink Management Certification, and Meta iOS Development and Version Control Certification.
Detailed performance metrics, campaign numbers, and case results are in my CV.
DOWNLOAD CV“Alin revolutionized our marketing approach at OctoTable with his comprehensive understanding of digital ecosystems. His strategic insight helped us scale platform adoption by 35%. What distinguishes Alin is his analytical mindset combined with creative problem-solving.”
“Working with Alin on our website redesign was a game-changing experience. He has a remarkable ability to understand a brand’s essence and translate it into a digital experience that resonates.”
Questions I get often, answered without hedging.
I am an SEO and growth marketing specialist based in Rome, Italy. I currently serve as Chief Marketing Officer of Octorate, Octotable, and OK Home, three independent SaaS companies operating inside the Dylog Buffetti Group.
I lead multilingual SEO strategy, international paid media, AI search visibility, conversion rate optimization, and marketing automation across multiple international markets. I work hands-on, which means I write the briefs, build the landing pages, configure the tracking, run the campaigns, and audit the data myself.
Romanian as a native language, English at C2, Italian at C2, and Spanish at B2.
I live and work in Rome, Italy. I work on-site for the Dylog Buffetti Group and I am available remotely for international consulting engagements.
Semrush Intensive SEO Certification, Semrush Backlink Management Certification, and Meta iOS Development and Version Control Certification. I also studied software engineering at 42 Roma Luiss and AI prompt engineering at Luiss Business School.
I am always happy to chat about SEO, marketing, tech, or anything in between. Drop me a line.
MAIL// info@alingrigoras.it TEL// +39 351 511 1811 LI// linkedin.com/in/alin-grigoras