Alin Grigoras

Journey

Professional Experience

Chief Marketing Officer

Octorate – Rome, Italy (May 2022 – Present)

  • Secured and maintained strategic partnerships with Booking.com, Airbnb, Expedia, Agoda, VRBO, and 150+ OTAs, leveraging marketing initiatives to transform these collaborations into profitable revenue streams.
  • Developed and implemented comprehensive digital marketing strategies, achieving a 40% increase in website traffic and a 25% growth in lead generation.
  • Optimized SEO performance, securing consistent first-page rankings for high-value keywords and increasing visibility in 10+ languages by over 20% each, driving global engagement.
  • Designed and led multichannel marketing campaigns, integrating SEO, social media, paid media, and content marketing to maximize brand exposure.
  • Automated 60% of manual processes using AI-driven tools, boosting operational efficiency and reducing workload.
  • Increased email open rates by 70% through personalized, segmented campaigns and data-driven content optimization.
  • Redesigned UX/UI to enhance user experience, resulting in a 25% boost in user engagement and a more seamless partner experience.
  • Led and mentored a team of 8 marketing professionals, fostering skill development in SEO, content strategy, paid advertising, and automation.

Chief Marketing Officer

OctoTable – Rome, Italy (June 2022 – Present)

  • Scaled platform adoption by 35%, using strategic content marketing, SEO, and targeted digital advertising.
  • Developed multilingual marketing strategies, driving a 20% increase in international customer acquisition.
  • Strengthened product positioning through high-impact campaigns, brand storytelling, and optimized lead generation funnels.

Marketing Manager

Marriott International – Milano, Italy (March 2016 – April 2022)

  • Led a localized SEO campaign across 12 Marriott-branded hotel websites in Italy (including Rome, Milan, Florence), increasing organic traffic by 85% and direct bookings by 30% in 8 months.
  • Redesigned user experience flows for mobile-first hotel pages, improving page speed and reducing bounce rate by 27%.
  • Launched AI-powered automated campaigns using dynamic content blocks and behavioral segmentation via Mailchimp and Zapier, increasing engagement by 35%.
  • Collaborated with the Marriott Bonvoy CRM team to design loyalty-driven campaigns, helping increase sign-ups from Italy-based visitors by 22%.

Achievements

🚀 Traffic Growth & Lead Generation
    • 140% increase in website traffic through advanced SEO strategies and optimized content.
    • 125% growth in lead generation for Octorate, improving acquisition funnels and digital strategies.
🎯 SEO & Brand Awareness
    • First-page Google positioning for high-value keywords, increasing global visibility by over 20% across 10+ languages.
    • 35% growth in OctoTable platform adoption through content marketing and SEO strategies.
📈 Digital Advertising & Performance Marketing
    • Development and management of multichannel campaigns (SEO, SEM, social media, PPC) with conversion optimization.
    • Positive ROI on advertising campaigns, maximizing budget across Google Ads, Meta Ads, and LinkedIn Ads.
🤖 Automation & AI-driven Marketing
    • Implementation of AI-based automations, reducing workload by up to 60% and improving operational efficiency.
    • Creation of segmented email marketing strategies, resulting in a 70% increase in open rates.
📊 Partnerships & Business Growth
    • Management of strategic partnerships with Booking.com, Airbnb, Expedia, Agoda, VRBO, and over 150 OTAs, transforming them into new revenue streams.
    • 20% growth in international customer acquisition through localization and multilingual digital marketing strategies.
    • Expansion of the OctoTable brand in international markets, strengthening positioning in the restaurant sector.
alin grigoras

Education

June 2023

Semrush Academy

Semrush Backlink Management Certification

May 2023

Semrush Academy

Semrush Intensive SEO Certification

May 2023

Google Academy

Google Analytics Certification

January 2023

Meta Academy

Meta iOS Development Certification

December 2022

Meta Academy

Meta Version Control Certification

October 2020
January 2023

42 Coding School

Rome, Italia

February 2020

Google Academy

Google Digital Marketing Certification

Showcase

Backlink Management

Google Analytics

iOS Mobile Application Development

Intensive SEO Course

Version Control

Skills

Languages

Rumeno (madrelingua)

100%

Italiano (fluente | C2)

100%

Inglese (fluente | C2)

100%

Spagnolo (iIntermedio | B1)

70%

Marketing & Growth

  • Digital strategy
  • SEO on-page
  • SEO off-page
  • Content marketing
  • Google ads
  • Meta ads
  • Microsoft ads
  • LinkedIn ads
  • SEM
  • Conversion rate optimization
  • Email marketing automation
  • Analytics & reporting
  • Project management

Technical & Developement

  • HTML
  • CSS
  • Javascript
  • Python
  • WordPress developement & customization
  • WooCommerce integration
  • Responsive web design
  • Git version control
  • GNU/Linux

Software Proficiency

  • Google Analytics
  • Google Search Console
  • Semrush
  • Ahrefs
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe After Effects
  • Canva
  • Capcut
  • iMovie
  • Mailchimp
  • Zapier
  • Jotform
  • Intercom
  • Pipedrive
  • Duda
  • Perplexity
  • ChatGPT
  • ClaudeAI
  • Deep Seek
  • Excel
  • Powerpoint