Journey

Chief Marketing Officer

Octorate (part of Dylog Italia S.p.A.) – Rome, Italy (May 2022 – Present)

Octorate is a hospitality SaaS platform offering a unified property management system, channel manager, and booking engine for hotels and short-term rentals.

• Increased platform visibility by +263% and organic traffic by +550% through multilingual SEO and paid media integration.
• Improved average SERP ranking by +18% YoY across 10 international markets.
• Managed €254K in ad spend, generating 9.8K qualified conversions at €25.81 CPA and over €3.4M in attributed revenue (13× ROAS).
• Enhanced funnel performance, raising key event completion by +21.8% YoY and growing referral-driven leads by +68%.
• Achieved +920% sessions and +1,590% engagement growth from AI-driven discovery engines (ChatGPT, Perplexity, Copilot).
• Improved email deliverability and engagement with –13.7% unsubscribe rate, –90% bounce rate, and +25% CTR increase.

Chief Marketing Officer

OctoTable (part of Dylog Italia S.p.A.) – Rome, Italy (May 2022 – Present)

OctoTable is a restaurant management platform that provides online booking, table management, and digital ordering tools for restaurants across the globe.

• Boosted organic visibility by +700%, organic traffic by +400%, and improved SERP ranking by +55% across 4 localized markets.
• Invested €62.7K in paid media, generating 2.8K conversions at €22.40 CPA and driving €240K+ in recurring revenue (4× ROAS).
• Increased total leads by +40% YoY, driven by +409% organic growth and +2,050% referral growth.
• Established early presence in AI search, achieving +1,700% sessions and +1,470% engagement from emerging discovery platforms.
• Reduced newsletter unsubscribe rate by –48.6% and stabilized audience engagement during rapid list expansion.

Chief Marketing Officer

OK Home (part of Dylog Italia S.p.A.) – Rome, Italy (Apr 2025 – Present)

OK Home is an Italian smart-hospitality platform that automates self check-in, guest identification, and energy efficiency for hotels, B&Bs, and vacation rentals.

• Rebuilt the company website, booking flow, and analytics infrastructure, resulting in a +90% uplift in conversion rate.
• Designed a new SEO and content strategy, accelerating early organic growth and high-intent traffic acquisition.
• Established a performance tracking framework aligning marketing KPIs with sales and product outcomes.

Marketing Manager

Hotel Centro Cavour – Rome, Italy (Sep 2017 – Jan 2022)

• Led the full digital transformation and brand repositioning of a central Rome hotel, elevating its online presence from standard 3-star to boutique-level recognition.
• Increased the Booking.com score from 8.7 to 9.4 and maintained it consistently for over 3 years through review management and guest experience optimization.
• Directed the website redesign and SEO strategy, driving +180% organic traffic growth and +90% increase in direct bookings.
• Created and managed a high-ranking travel blog that boosted organic conversions and increased international visibility.
• Optimized OTA listings and ran multi-channel campaigns (Booking.com, Expedia, Google Ads, Meta), reducing commission costs by 35% through higher direct conversion rates.
• Increased guest retention and repeat stays by over 30% through targeted newsletters and social media campaigns.