Alin Grigoras

Journey

Professional Experience

Chief Marketing Officer

Octorate (part of Dylog Italia S.p.A.) – Rome, Italy (May 2022 – Present)

  • Scaled a B2B SaaS platform with digital strategy, increasing website traffic by 40% and lead generation by 25%.
  • Optimized SEO across 10+ languages, securing top keyword rankings and boosting international visibility by over 20%.
  • Converted partnerships with Booking.com, Airbnb, Expedia, Agoda, VRBO, and 150+ OTAs into revenue-generating channels.
  • Redesigned UX/UI to enhance partner experience, increasing engagement by 25%.
  • Raised email open rates by 70% through segmented, data-driven campaigns.
  • Automated 60% of workflows using AI tools, improving team efficiency and scalability.
  • Directed full-funnel campaigns across SEO, paid media, and content marketing.
  • Led and developed an 8-person team focused on KPIs, upskilling, and strategic ownership.

Chief Marketing Officer

OctoTable (part of Dylog Italia S.p.A.) – Rome, Italy (June 2022 – Present)

  • Rebuilt the brand and website, launching multilingual SEO that grew organic traffic by 150% in six months.
  • Led go-to-market strategy across Italy, Spain, France, and LATAM with ICP segmentation and localization.
  • Scaled global reseller partnerships, driving a 40% increase in indirect sales and market presence.
  • Built a high-conversion content engine with landing pages, case studies, and lead nurturing flows.
  • Deployed automation workflows that doubled demo bookings and cut lead handling time by 60%.
  • Supported product launches with positioning and messaging strategies.
  • Mentored a cross-functional team focused on SaaS growth and international scaling.

Marketing Coordinator

OK Home (part of Dylog Italia S.p.A.) – Rome, Italy (May 2025 – Present)

  • Translated SEO strategy into clear, non-technical actions for content and development teams.
  • Defined focus keywords per section and page, guiding copy and content architecture.
  • Advised on structure, crawlability, and internal linking to improve organic performance.
  • Provided technical SEO insights from Search Console, Analytics, and Semrush reports.
  • Collaborated across departments to plan and prioritize high-impact SEO improvements.

Achievements

🚀 Traffic Growth & Lead Generation
  • 140% increase in website traffic through multilingual SEO and content strategy.
  • 125% growth in lead generation for Octorate through improved acquisition funnels and digital campaigns.
🎯 SEO & Brand Awareness
  • First-page Google rankings for high-value keywords across 10+ languages, lifting visibility by over 20%.
  • 35% growth in OctoTable platform adoption through strategic content and SEO.
📈 Digital Advertising & Performance Marketing
  • Directed high-ROI multichannel campaigns across SEO, SEM, social media, and paid search.
  • Optimized ad budgets across Google Ads, Meta Ads, and LinkedIn Ads with measurable ROI.
🤖 Automation & AI-driven Marketing
  • Implemented AI-based automations, reducing manual workload by 60% and boosting operational efficiency.
  • Increased email open rates by 70% with segmented, personalized campaigns and content optimization.
📊 Partnerships & Business Growth
  • Managed strategic partnerships with Booking.com, Airbnb, Expedia, Agoda, VRBO, and 150+ OTAs, transforming them into revenue streams.
  • Drove 20% growth in international customer acquisition through localization and multilingual digital marketing.
  • Expanded OctoTable’s international footprint in the restaurant SaaS market.
alin grigoras

Education

June 2023

Semrush Academy

Semrush Backlink Management Certification

May 2023

Semrush Academy

Semrush Intensive SEO Certification

May 2023

Google Academy

Google Analytics Certification

January 2023

Meta Academy

Meta iOS Development Certification

December 2022

Meta Academy

Meta Version Control Certification

October 2020
January 2023

42 Coding School

Rome, Italia

February 2020

Google Academy

Google Digital Marketing Certification

Showcase

Backlink Management

Google Analytics

iOS Mobile Application Development

Intensive SEO Course

Version Control

Skills

Languages

Rumeno (madrelingua)

100%

Italiano (fluente | C2)

100%

Inglese (fluente | C2)

100%

Spagnolo (iIntermedio | B1)

70%

Marketing & Growth

  • Digital strategy
  • SEO on-page
  • SEO off-page
  • Content marketing
  • Google ads
  • Meta ads
  • Microsoft ads
  • LinkedIn ads
  • SEM
  • Conversion rate optimization
  • Email marketing automation
  • Analytics & reporting
  • Project management

Technical & Developement

  • HTML
  • CSS
  • Javascript
  • Python
  • WordPress developement & customization
  • WooCommerce integration
  • Responsive web design
  • Git version control
  • GNU/Linux

Software Proficiency

  • Google Analytics
  • Google Search Console
  • Semrush
  • Ahrefs
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe After Effects
  • Canva
  • Capcut
  • iMovie
  • Mailchimp
  • Zapier
  • Jotform
  • Intercom
  • Pipedrive
  • Duda
  • Perplexity
  • ChatGPT
  • ClaudeAI
  • Deep Seek
  • Excel
  • Powerpoint