CURRICULUM_

Chief Marketing Officer

Full ownership of marketing for three independent SaaS companies inside the Dylog Buffetti Group. Three different products, three different audiences, three different go-to-market strategies, run in parallel and across multiple international markets and languages. Core responsibilities include:

• Multilingual SEO strategy and execution covering technical, on-page, off-page, GEO, and AIO across multiple country markets and languages
• International paid media management across Google Ads, Meta Ads, and LinkedIn Ads, including Search, Performance Max, Display, and remarketing
• AI search optimization for ChatGPT, Perplexity, Gemini, and Copilot, including entity definition, structured data, and content built for retrieval
• Conversion rate optimization and landing-page experimentation, with full server-side and enhanced conversion tracking
• Marketing automation built with n8n, Zapier, ChatGPT and Claude pipelines, AI agents, and custom Python scripts
• Analytics and operational reporting in GA4, Tag Manager, Looker Studio, Semrush, Screaming Frog, and Search Console
• Full website redesigns and content architectures shipped end to end, including UX, copy, dev handoff, and deployment

Marketing Manager

Complete digital transformation and brand repositioning of a luxury boutique hotel in Rome, evolving its online image from a standard 3-star presence to a boutique-level brand. Key results and responsibilities:

• Booking.com review score raised from 8.7 to 9.4, held consistently for more than three years
• Organic traffic grew by +180% through SEO and content strategy
• Direct bookings increased by +90%, with OTA commission costs reduced by around 35%
• Full brand redesign covering logo, website, photography, and tone of voice
• SEO travel blog about Rome that captured travelers in the trip-planning phase and generated steady organic leads
• Multi-channel campaign management across Booking.com, Expedia, Google Ads, and Meta
• Email marketing and lifecycle programs that lifted repeat bookings by over 30%

42 Roma Luiss

C, algorithms, system administration, and shell scripting. Project-based, no teachers, pure problem-solving methodology.

Luiss Business School

Applied AI for business operations. Large language models, prompt design, AI agents, and workflow automation, applied directly to marketing operations.

Semrush Academy

Semrush Intensive SEO Certification and Semrush Backlink Management Certification.

Meta Academy

Meta iOS Development and Version Control Certification.