I moved to Rome over a decade ago with no connections and zero Italian. No safety net, no plan B. I had a single conviction: if I could learn anything fast enough, I could make it anywhere.
My first real break came in hospitality. I ran the entire digital presence for a luxury boutique hotel in the historic center of Rome. From scratch I rebuilt the brand identity, launched an SEO travel blog about Rome, took the Booking.com score from 8.7 to 9.4, grew organic traffic by +180%, and pushed direct bookings up +90%. Every line of code, every ad campaign, every pixel was self-taught and hands-on. That period gave me the playbook I still use today.
That track record caught the attention of the Dylog Buffetti Group, one of the largest tech groups in Italy. Since 2022 I am the Chief Marketing Officer of three independent companies inside the group. Octorate, an all-in-one hospitality SaaS used by hotels and short-term rentals worldwide. Octotable, a restaurant reservation and table-management platform. OK Home, a smart-hospitality platform for self check-in, guest identification, and energy efficiency. Three different products, three different audiences, three different go-to-market strategies, all running in parallel and all in multiple languages.
My day-to-day moves between SEO audits, paid media reviews, content briefs, AI search experiments, conversion analysis, and the actual code that ships marketing tools and landing pages. I do not delegate what I do not understand, which is why I taught myself to program. I am also a long-time obsessive about how generative search is reshaping discovery, and I run dedicated GEO and AIO experiments alongside traditional SEO.
Formal credentials matter, but I am happiest when I am learning a new system from scratch.
Peer-to-peer programming with no teachers and no classes. Pure project-based learning in C, algorithms, system administration, and shell scripting. The philosophy is simple: figure it out, or fail trying. I chose the first.
Applied artificial intelligence for business operations. Prompt design, large language models, AI agents, and workflow automation. I brought everything I learned directly into my marketing stack.
Semrush Intensive SEO Certification and Backlink Management Certification, plus the Meta iOS Development and Version Control Certification. Continuous certification keeps the toolbox sharp.
Not a deck-maker. Not a hand-waver. I am in the codebase, in the data, and in the campaign settings every single day.
I do not delegate what I do not understand. Before I manage a campaign, I build it. Before I hire a developer, I code the prototype. That is why I went to 42 Roma Luiss. Not to become a software engineer, but to stop being dependent on one when I have a marketing problem to solve.
Every campaign I run is built to work in at least four languages from day one. Hreflang setups, localized landing pages, culturally adapted copy, market-specific keyword research. That is localization, not translation, and the difference shows up in the conversion rate.
If I do something twice, the third time it is automated. n8n workflows, Python scripts, AI agents, ChatGPT and Claude pipelines. I build systems that scale and remove the operational tax. Marketing teams should ship leverage, not to-do lists.
Reports are not slides, they are decision frameworks. GA4, Looker Studio, Search Console, Semrush, all wired into dashboards I actually open every morning. If a number does not change a decision, it is decoration and gets cut.